Metaverse To Play Important Role In Industry Leaders Plans

Metaverse will play a significant role in their plans over the next two years – Deloitte

Deloitte Digital Partner, Hussein M. Dajani, said, "This survey provides valuable insights into the current state of marketing in the Middle East and the priorities for brands as they look to the future." "We are encouraged to see a strong focus on sustainability, creative transformations, and the adoption of emerging technologies to drive growth and customer engagement."

The report stated that sustainability is a key focus area for the surveyed brand guardians in the region, as consumers today value efforts related to improving the sustainability of internal practices, promoting sustainable products and service offerings, and establishing long-term sustainability commitments.

In Saudi Arabia, 64% of business leaders are using marketing to talk about how sustainable their businesses are on the inside.Additionally, over half of the surveyed leaders (56%) expressed their commitment to long-term sustainability initiatives, it added.

In the UAE, 56% of company leaders are taking steps to solidify their marketing strategies through long-term sustainability commitments. Additionally, 54% of company leaders believe their marketing strategies should incorporate more sustainable products and service offerings.

Commenting on the emerging technology report, he said that in addition to sustainability, the Deloitte findings indicate that company leaders in the region also have their sights set on emerging technologies such as the metaverse.

"This shows how important it is to stay ahead of the curve and use the newest technologies to stay competitive in the market," said Dajani.

He says that the results show that brands with a lot of growth are more likely to encourage creativity, while the main reason brands don't use the metaverse is that it's hard to implement complex technologies.