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Collective Retreats Partners With NEOM To Develop Sustainable Hub | |
| Sumita Pawar |
A report says US-based hospitality firm Collective Retreats has partnered with Saudi Arabia’s $500 billion giga-project NEOM to open a sustainable retreat in Trojena, the mountain destination located in the north-western part of the Kingdom.
The project has been given the name Collective Trojena, and a press release says that it should be up and running by the beginning of 2026.
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The retreat will feature approximately 60 open-air guest rooms and meeting spaces, along with water features, communal campfires, and culinary experiences, according to the report.
It is also expected to offer direct access to various activities in Trojena, which include skiing and snowboarding, high-altitude training, paragliding, mountain biking, hiking, and water sports.
"Trojena provides the ultimate backdrop to achieve this mission in ways we never imagined. "In addition to giving a global audience a new perspective on this spectacular mountain setting, we are committed to demonstrating that luxury travel should not be extractive and that it’s possible to both preserve the environment and deliver extraordinary guest experiences," said Collective Retreats CEO and Founder Peter Mack.
Philip Gullett, the executive director and head of the region at Trojena, said that Collective Retreats is the best partner for the NEOM project because of its creative ideas and strong commitment to sustainability.
According to Gullett, "collective retreats will be outstanding stewards of this new outdoor retreat experience in Trojena and will perfectly complement the environmental and sustainability principles and practises that are at the core of the NEOM project."
Saudi Arabia will host the 2029 Asian Winter Games at Trojena, and in December 2022, during an exclusive interview with Arab News, Peter Fitzhardinge, head of tourism marketing at NEOM, said the event will showcase NEOM’s innovation.
"NEOM is all about innovation." "I think now, not only do we have to launch Trojena to show the vision, but we also have to showcase how we can bring Asian winter games into reality for people to come and participate in winter sports in NEOM," Fitzhardinge added.