According to the report, Jindal Steel, which operates a direct-reduced iron-electric-arc furnace steel complex in Oman, has devised breakthrough processes that have led to reduced carbon emissions and minimal negative impact on the environment.
The company’s Chief Executive Officer, Harssha Shetty, said, "It is important for manufacturers to acknowledge that reimagining core processes and driving transformation across business ecosystems with an eye on sustainability also has the potential to significantly enhance energy efficiency, decrease costs, and reduce wastage of resources while simultaneously boosting brand credibility, image, and perception."
"As the country’s youth grows to be more mindful of such aspects, it becomes even more essential to adhere to international best practises and position businesses as environmentally conscious entities", he added.
Harssha Shetty strongly believes sustainability is not a choice. Commenting on the same, he said, "Embracing sustainability is no longer a choice; it’s a prerequisite for business viability. Whether customers, investors, or other stakeholders are affected, the effects of climate change have made society double down on the importance of sustainable operations. Consumers are leaning more towards businesses that uphold strong ESG values. As a progressive, innovative, and community-centric organisation, Jindal Shadeed places keen emphasis on sustainability and ensures it is well-integrated into all its operations."