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Travel Blue Group To Launch “Our Blue Way” Sustainability Mission | |
| Sumita Pawar |
The Our Blue Way sustainability mission of Travel Blue Group has been launched in the global travel retail accessories market, so the news says.
With this program, the company says it will become the most sustainable lifestyle travel accessories company in the world.
Report highlighted, more than 50% of its products sold this year will be made from recycled or recyclable material, and this will increase as technology develops.
Travel Blue Group Managing Director, Daniel Levin, said, "Our Blue Way represents a big step change in building our future business."
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"We have always led the way with recycling. 25 years ago, we were the first and only company to use recycled cardboard packaging, while others used plastic. We were also the first to use soy-based ink and are leading the way again, extending our sustainability philosophy further and as rapidly as possible. We are fully committed and will raise the bar for the industry."
As the report mentioned, at TFWA Cannes last year, Travel Blue Group showcased some of its new recycled and recyclable products. Its neck pillows are now made with a 94% recycled cover, 100% recyclable foam, and 100% recycled packaging, while looking and feeling the same as they did before.
Levin said, "All our trade partners are delighted we are making this move. Despite the higher cost of recycled materials, we will not increase prices to our customers and clients—we believe it is a vital development for the market and our contribution to the environment. This is an on-going commitment, and as technology improves and new solutions present themselves, we will adapt more of our products."
Travel Blue Group received an excellent reception at TFWA Cannes last year, and now they are fully launching the initiative under the Our Blue Way banner. There is scope to grow the category, and we will do this in a genuine and responsible way.
"We are a customer-driven business. We work hard to create category-leading products and offer top-quality service. We also understand today’s travelers, who believe in the importance of environmental responsibility and sustainability and make informed purchasing decisions."
The Travel Blue Group launched in 1987, and Daniel Levin took over as managing director from the group’s founder, Avi Levin, who stepped down in 2022 after 35 years of building the travel accessories business, it added.
Daniel Levin concluded, "Together with the team, I am confident we will drive the business forward, offering consumers innovative products that fulfill their needs while giving operators an enormous opportunity to embrace a sustainable future. Travel Blue accessories have come a long way from simple inflatable pillows to ergonomic, high-quality memory foam to provide travelers not only a relaxing experience but a more ethical option—Our Blue Way."