A Lighting Influence

Award Winning Project Is Set To Elevate Standards Of Green Design And Push Boundaries Of Modern Construction

In January 2023, Magnom Properties and Forbes joined hands at the 53rd Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland, to announce their plans to build an innovative, environmentally responsive tower set in the heart of the rising New Administrative Capital in Cairo, Egypt.

The tower, which is dubbed a beacon of influence and the world’s most sustainable tower, has set the benchmark for futuristic projects and Egypt’s commitment to being an ESG leader in the MENA region. The leading architect for the project is AS+GG, a US-based, multiple international award-winning architecture firm.

Commenting on Magnom’s sustainability goals Magda Marie, CEO of Magnom Properties, said, "By embedding ESG considerations into all our projects planned for the region, our aim is to minimise our carbon footprint, manage water, and integrate intelligence and resiliency into the built environment."

"The Forbes International Tower has been designed to take maximum advantage of the site, both regarding views to the centre of the new business district on its east and the planned Axial Park on its west. By orienting the tower, we also maximise the amount of power generation through the integration of built-in photovoltaic systems, which in turn will generate enough energy to power this building."

Maged Marie, Magnom Properties CEO, further added how technology leads to an extended building lifecycle: "Forbes International Tower is an innovative example of responsible, energy-efficient, carbon reduction design. It is people-centric, prioritises carbon neutrality, and features solar panels on the roof, fully automated HVAC field devices for efficient heating and cooling, and a host of modern intelligent building technology to streamline smart operations."

"Like NAC, Magnom Properties and Forbes share a vision for the long-term, and together we have committed to exploring low-carbon pathways in line with the country’s ambitious Vision 2030 and net-zero goals," said Maged.

In the Forbes International Tower Report, it is elaborated that, in line with the Sustainable Development Goals, Magnom and Forbes’s new zero-carbon commercial tower in Cairo, Egypt, will raise green design standards and push the boundaries of modern construction.

The Next Iconic Project

There have been numerous iconic construction projects throughout history that have captured the imagination of people around the world. In the 21st century, several iconic construction projects have been completed or are currently underway. One of these is the Burj Khalifa in Dubai, which is currently the tallest building in the world.

Another is the Shanghai Tower in China, which is the second-tallest building in the world and features a unique spiralling design. These iconic construction projects demonstrate the incredible creativity and ingenuity of architects and developers.

Could the Forbes International Tower become a landmark in Cairo, as the Burj Khalifa is in Dubai? Maged and Adrian Smith certainly think so due to its innovative sustainable qualities and benchmarks that have been set. "The Forbes International Tower will certainly be a landmark, not just in Cairo but across the region and the world, as it aims to set new standards in high-performance, green building design by harnessing local natural resources in a sustainable manner," said Maged.

"The project will certainly become a landmark for Cairo due in large part to its highly resilient and innovative sustainable qualities, as well as the beauty and elegance of the tower itself," commented Adrian.