 |
| |
Community spirit shines in UAE's tins drive | |
| Sumita Pawar |
Every year, over 500 million aluminium beverage cans are sold in the UAE, but 93% of these cans end up in landfills, contributing to the overwhelming amounts of waste in the country.
In line with the UAE’s vision for waste management and zero waste by 2030, FrieslandCampina, the owner of Rainbow Brand in the Middle East, has committed to collecting two million Rainbow tins in 2023, weighing a total of 100 tonnes, in collaboration with Recapp. FrieslandCampina has rolled out a ‘Green Champions’ sustainability school programme in collaboration with Emirates Environmental Group, encouraging UAE residents to understand the benefits of recycling.
 |
Commenting on Ali Ahmed Khan, Vice President, Middle East, North Africa, and Pakistan, Friesland-Campina said, "The majority of packaging materials are recyclable; however, only a small portion of that is being recycled. For us at FrieslandCampina, sustainability is more than a business imperative or a tick-box exercise.
"The time is always ripe for sustainability, and the UAE is the perfect place to harbour our ambition and drive for sustainability. Our sustainability goals are supported by the UAE’s leadership, from reducing carbon emissions to using sustainable ingredients to ensuring our packaging is 100% reusable or recyclable by 2025.
The dairy cooperative wants to collect 100 tonnes of tins and 2 million tins in total by 2023. This will show how it is working to keep its business growing while reducing its impact on the environment and making more positive social changes.
The UAE is a leader in reducing carbon emissions, using sustainable ingredients, and making sure that all packaging is reusable or recyclable by 2025. This helps FrieslandCampina reach its sustainability goals.
The initiative is a significant step towards a net-zero future and a greener future for the UAE.
"We're committed to minimising our environmental impact. Locally, we are making efforts to inform consumers about the need to recycle. Recycling is the need of the hour and is crucial to benefiting the environment, economy, and societies we live in and operate in.
Our eventual goal is to educate 100,000 children on how these materials impact the environment through landfills, their collection method, and the benefits of recycling."