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TOMS Middle East® Launches Earthwise™ Products | |
| Sumita Pawar |
On World Earth Day, TOMS Middle East®, a footwear and lifestyle brand, launched its EarthwiseTM products, which are designed with the planet in mind.
To be considered EarthwiseTM, a product must contain at least one main component made from more sustainable materials at a minimum percentage.
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TOMS aims to source 100% sustainable cotton by 2025 and has already made progress by introducing recycled cotton in its popular Alpargata shoe style. All EarthwiseTM products are 100% plastic-free, and the company has switched to using 100% recycled LDPE polybags for its samples. TOMS believes that sustainability is a journey, not a destination.
TOMS is committed to using business to improve lives and has impacted 100 million lives through supporting non-profit organisations worldwide since 2006.
The company is focused on boosting mental health, increasing access to opportunity, and ending gun violence to build a more equitable tomorrow. Apparel Group LLC, the parent company of TOMS Middle East®, is a global fashion and lifestyle retail conglomerate based in Dubai, United Arab Emirates.
It caters to thousands of shoppers through its 2025+ retail stores and 80+ brands on all platforms, and it employs over 20,000 multicultural staff.
The company has a presence in the GCC and emerging markets such as India, South Africa, and Egypt and has created an omni-channel experience by operating brands from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. The company owes its growth to the vision and guidance of its dynamic founder and chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.