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UAE Consumers Demand Eco-Friendly Packaging | |
| Sumita Pawar |
A survey conducted by global consulting firm AlixPartners has found that UAE residents are increasingly conscious of product packaging and are making purchasing decisions based on how environmentally friendly it is.
The survey revealed that UAE consumers prioritise packaging recyclability (56%), and the use of recycled materials (47%), most when considering the sustainability credentials of a product's packaging.
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The findings also revealed that 30% of those surveyed recognised the importance of new formats, such as refillable and reusable packaging, as crucial factors in assessing a product's packaging sustainability.
The survey exhibited how the impact of sustainability features on purchasing decisions varies across different product categories.
Food products are the most likely to be affected by sustainability features in packaging (74%), followed by beverage products (54%) and healthcare products (52%).
However, the survey also revealed that there are still barriers preventing consumers from purchasing more products with eco-friendly packaging, including the perceived higher cost of products with sustainable packaging (55%), and the lack of availability of products with sustainable packaging (44%).