“Taking Packaging, Full Circle”- EEG’s Panel Discussion Upholds Sustainable Goals.

Mr. Nidal Haddad, Founder, and CEO, of Al Bayader International said, “Businesses are part of the global ecosystem, and ecosystems, by definition, require balance and diversity. At Al Bayader International, we are aligned with The UAE Circular Economy Council which is implementing policies that focus on accelerating the circular economy model in the country, as we continue to develop products, strategic partnerships, and programs that help consumers and businesses contribute to the planet’s future, thereby supporting an inclusive, sustainable economy.”

While Walid Fakih, CEO of McDonald’s UAE confirmed the brand’s commitment to creating a better future for generations to come within the UAE.

Kjetil Urheim, General Manager, Jotun UAE stated “Jotun believes that every asset needs protection, and this is what we do best: Protecting property against degradation and corrosion, which improves longevity, reduces resource consumption, and preserves the environment. Only together can we create a truly sustainable and circular economy.”

Dr. Detlef Schuhmann, CEO of Tagleef Industries showcased their Dynamic Cycle initiative that allows Tagleef Industries to deepen their relationships with industry stakeholders and maintain focus on innovation and sustainability for the future generation.

Mrs. Habiba Al Mar’ashi, EEG Co-Founder and Chairperson in the opening speech quoted “In the current anthroposphere dominating the world of accelerated economy and amidst the exceptionally rapid production–disposal cycle in a supply chain, the volume of waste plastic on Earth has surpassed the measure of any known material waste.”

She added “Developing a circular economy and limiting pollution requires multilevel actions by different stakeholders. Building a concerted and collaborative initiative that includes all relevant stakeholders (packaging producers, food companies, retailers, and consumers) is the need of the hour.  Our hope is that together, we can support policies that provide a foundation for evidence-based action to stimulate innovative and circular solutions across the life cycle of packaging products from source to the grave”