The goal of the campaign is to increase support for women who are at the forefront of efforts to combat climate change and to encourage world leaders to press forward with initiatives to build a more inclusive and sustainable future. The campaign encourages policymakers, heads of industry, and individuals to take the #IAmWiSER pledge to champion women as agents of sustainable change, in line with the Sustainable.
Mohamed Jameel Al Ramahi, CEO of Masdar, said, “Masdar has long recognised the pivotal role women must play in building a sustainable future. Through #IAmWiSER, we are proud to invite our partners around the world to join us in ensuring women have an equal voice in our collective clean energy transition.”
Dr. Lamya Fawwaz, Masdar Executive Director of Brand and Strategic Initiatives, and WiSER Programme Director, said, “WiSER recognises, inspires and empowers women to become leaders and change agents in driving sustainable development for all. The campaign will enable us to reach a broader audience and provide a clear call for action for women and those who support them worldwide. We look forward to translating these pledges from policymakers, thought leaders, business experts and engaged individuals around the world into concrete progress.”
