Bottles made from plastic that has been recycled, reprocessed, and repurposed are better for the environment than those made from virgin fossil-fuel based PET since they produce 30% fewer greenhouse gas emissions. Aquafina's 100% recycled plastic bottles provide an accessible option for customers seeking to adopt greener practises, and the company's new Join the Ripple Effect campaign encourages individuals to take modest steps that can have a significant impact.
Aamer Sheikh, PepsiCo Middle East CEO, said, “This is a milestone moment for us as we mark the launch of locally produced 100% recycled plastic bottles for the first time ever in the GCC. Our bottler partner in Qatar, Ali Bin Ali, has been instrumental in bringing this initiative to life, working with us to establish best practice and adapt the new packaging to local market needs. We’re using the power of our brands to inspire people to make more positive choices for themselves and the planet. Aquafina has led sustainability efforts in the region for PepsiCo – raising consumer awareness, innovating with products, and we think it has a pivotal role to play in building a world where packaging never becomes waste.”
Nabeel Ali bin Ali, Vice Chairman and Executive Vice President, ABA Holding said, “The launch of the 100% recycled plastic bottle is a testament to the team’s hard work and vision that has recognized the State of Qatar to be the first market in the GCC to rollout the new and more sustainable packaging. At Ali Bin Ali Holding, we are committed to contributing to sustainable development and achieving Vision 2030 of Qatar.”
PepsiCo has committed to reducing virgin plastic per serving by 50% across its global food and beverage portfolio by 2030, and it plans to reach net-zero emissions across its value chain by 2040, as part of the company's PepsiCo Positive (pep+) strategy, which will be unveiled in 2021.
