Water shortages and food insecurity make this area particularly susceptible to the effects of climate change, making it imperative that viable solutions be found. PwC Middle East is on the lookout for 50 cutting-edge climate tech businesses to help scale and flourish on their platform because they believe technology is the key to solving many of these problems. The Middle East has the ability to take the lead in solving some of the world's most complex climate problems since it is at the forefront of innovative digital breakthroughs with enormous potential to improve mitigation and adaptation methods through new climate change technology.
Dr Yahya Anouti, PwC Middle East’s ESG Leader and partner at Strategy&, commented, “Identifying and supporting pioneering climate change innovators will be critical to unlocking major climate change solutions. At PwC Middle East, we recognise the significance of the challenge that lies ahead to achieve ambitious net zero strategies and we are committed to supporting our public and private sector stakeholders in identifying emerging technologies that can advance their climate commitments. The Middle East is uniquely set to lead the world in many areas, we also need to innovate for our region specific challenges. We are excited to hear from startups that will benefit from our Net Zero Future50 programme.
Jon Blackburn, PwC Middle East partner, Energy, Utilities, Resources and Industrials, commented: “Climate tech is crucial to our net zero ambitions. It works to tackle one of the hardest challenges of our time. We want to highlight 50 Middle East based innovators through our “Net Zero Future50” initiative, to identify the top disruptive technologies addressing the biggest climate challenges facing our region that would benefit from investment and scale up.”
PwC's global, science-based commitment to achieving net zero greenhouse gas (GHG) emissions by 2030 is part of its strategy, The New Equation, which entails helping its stakeholders cut their own emissions while also cutting those from the PwC network's operations and suppliers. PwC's offices in the United Arab Emirates, Jordan, and Egypt are now entirely powered by renewable electricity thanks to the company's membership in RE100, a global energy effort comprised of the world's most powerful businesses committing to 100% renewable electricity.