'For The Future' Summit Inspired By L'Oréal's Commitment To Sustainability
The beauty industry is dynamic because of shifting consumer preferences and the demand for environmentally friendly goods. In the time after COVID-19, there was a spike in interest in skin care and dermo-cosmetics. With the goal of ensuring the company's long-term success, through sustainable fashion, L'Oréal launched a programme called 'Sharing Beauty'. The initiative was replaced by ‘L’Oréal for the Future’ in 2020, the second phase of its sustainability program with a set of ambitions achievable by 2030, to be a catalyst for change in the beauty sector by leading the way in fighting climate change, measuring water sustainability, respecting biodiversity and preserving natural resources. The Groupe has already reached several milestones in that mission, such as 100 of its industrial sites, including 25 factories, achieving carbon neutrality in 2021, and 67 percent of the PET plastic in its products being from recycled sources last year.
Laurent Duffier, Managing Director of L'Oréal Middle East, and Rohini Behl, the company's head of sustainability for South Asia Pacific, Middle East, and North Africa, spoke with the media about sustainable fashion trends in the industry that also affect the region. Further, the company reinforced its commitment to sustainability and its goals of becoming carbon neutral at all of its industrial sites by 2025 and recycling and reusing all of its industrial water and waste by the same year.
L’Oréal Groupe is also committed to achieving 100 percent carbon neutrality on all its sites by 2025 and recycling or reusing 100 percent of its industrial water and waste generated onsite by 2030.
By 2030, the Groupe will also move to 100 percent recycled or biobased plastics in its product packaging and reach the target of 100 percent refillable, reusable, recyclable or compostable plastic packaging.
L'Oréal for the future is a comprehensive programme that goes across the whole life cycle of the product, from the formulation and production to the consumption and followed by recycling, whereas the first focused on the reduction in carbon emissions and monitoring the group's footprint while growing the business. The group has introduced a technology known as "waterloop factories," which will allow manufacturers to recycle water endlessly during the production process, and will help them reach their goal of carbon neutrality across locations by 2025.
Many programmes are being implemented in the Middle East right now. The first is water management, with the goal of reducing water use by 60 percent in regional hair salons through the use of new technology that is scheduled to be introduced in Saudi Arabia and the area in January 2023.
In a second effort aimed at empowering Saudi women, L'Oréal has partnered with Princess Nora University to launch a hairdressing training programme for Saudi women. Previously, the hairdressing industry in the Kingdom had relied on foreign workers. However, with the implementation of Vision 2030 and its emphasis on increasing women's participation and access to employment across industries, thousands of Saudi hairdressers will be needed in the coming years.
To mark Saudi Arabia's 92nd birthday, Garnier and a local Saudi plastics recycling firm are leading an effort to recycle 92 tonnes of plastic.
L'Oréal has set aside €50 million ($51.45 million) as a charitable contribution to the community, with the intention of preserving one million hectares of land through ecological restoration. These are the future carbon sinks.