Eugene Willemsen, CEO for Africa, Middle East, and South Asia, PepsiCo, said his company is encouraging sustainability through its brands, which are creating more environmentally-friendly options for the consumers.
Last year, Willemsen said PepsiCo launched pep+ (PepsiCo Positive), a strategic transformation of what “we do and how we do it to create growth” and shared value with sustainability and human capital at the center.
Within the Positive Choices pillar, he said the company aims at using its connection with consumers to inspire better choices for themselves and the planet.
Willemsen said PepsiCo is driving action across its three pep+ pillars, Positive Agriculture, Positive Value Chain, and Positive Choices to implement its sustainability agenda.
Elaborating, he said a positive value chain is aimed at helping to build a circular and inclusive value chain.
Willemsen said PepsiCo has been operating in the Middle East and Africa for more than 70 years.
Across Egypt and Saudi Arabia, we work with thousands of farmers who grow the potatoes that go into making our iconic Lay’s chips. In fact, Egypt is the second-largest potato agricultural program by volume across PepsiCo globally, and our plants in Saudi Arabia export our snacks to 10 markets across the Middle East,” he said.