Magnom Properties and Forbes Partnered For A Zero-Carbon Commercial Tower

Collaboration to build a zero-carbon commercial tower.

Envisioned by Adrian Smith + Gordon Gill Architecture (AS+GG Architecture), the planned "Forbes International Tower" marks the start of a new era of building design as Magnom Properties, a subsidiary of Rawabi Holding, pushes the boundaries of modern construction to pursue a zero-carbon strategy in collaboration with Forbes.

In a statement, Adrian Smith said, "The visually striking, beautifully futuristic Forbes International Tower has a contextually responsive soaring glass, steel, and photovoltaic-laced design."

"The tower features captivating curves of glass and steel that launch skyward to form 55 floors of flexible office space and two stories of high-end retail experiences," elaborated Smith.

Located in the northern Central Business District of Cairo’s New Administrative Capital, the innovative commercial tower harnesses the power of surrounding natural resources and elevates energy performance standards with a solar panel rooftop, fully automated HVAC field devices, and modern intelligent building technology, according to the report.

The harmonious biophilic designs assist in air circulation, bring nature indoors, and aim to enhance employee wellbeing.

The partnership, which marks the first time that Forbes has branded a commercial tower, was announced on the concluding day of WEF 2023.

On the same day, world leaders and experts discussed, among other important topics, the need for mainstreaming smart and sustainable climate solutions in urban development to enhance the livability, efficiency, and productivity of cities.

As the report stated, the partnership agreement comes against the backdrop of a global study that has underpinned the strength of real estate in the Middle East as a core driver of economic growth and an investment of choice buoyed by strong demand fundamentals, high GDP growth, and diversification strategies in the non-oil sector.

"We are excited to partner with Magnom Properties to work with the world-renowned architect, Adrian Smith, and build the first sustainable international tower under the Forbes name," said Mike Federle, CEO, Forbes.

"Forbes continues to create impact around the world, whether it be our trusted brand of journalism, summits to promote women’s rights, or the power of entrepreneurial capitalism, by endeavouring to build a cutting-edge and responsible tower where businesses can thrive in the heart of one of the most iconic cities in the world,"  Federle added.

Commenting on the new partnership and launch, Abdulaziz Al Turki, Group Chairman of Rawabi Holding and Chairman of Magnom Properties, said, "Cities play a critical role in our race to reach net zero, and buildings, which are responsible for up to a third of greenhouse gas emissions globally, are a great opportunity to improve urban efficiency and build inclusive, resilient, and sustainable communities."

Abdulaziz Al Turki concluded, "A key pillar of Egypt’s ambitious Vision 2030 is urban development, and the launch of the Forbes International Tower, primed to achieve a Platinum LEED certification, reflects our vision of setting new standards in sustainability."